Jérôme GEORGES-VIVIEN, French citizen born in 1969 at Fontainebleau. After Completing his MBA in Paris, Jérôme joined L’Oréal as a Product Manager, where he developed in collaboration with laboratories, skincare products for the Pharmacy Division.

Two years later, Jérôme moved to the Travel Retail department handling successively L’Oréal Consumer Division for the Scandinavian Zone and UK, adding after a short period Europe-Africa-Middle East region under his management.

His experience in the GCC opened for him a new position in Dubai as he handled the Perfume department in L’Oréal, managing brands including but not limited to Giorgio Armani, Ralph Lauren, Cacharel or Viktor & Rolf.

Four years later, he moved to Lebanon, as the General Manager of the Luxury Division at L’Oréal managing from Beirut office the Levant region. In addition to the Lebanese market, Jérôme succeeded in opening new markets in regions such as Jordan, Iraq and Syria.

Five Years later, Jérôme returned to Dubai to take up a new Challenge as Deputy General Manager for Africa-Middle East. His mission involved developing and streamlining the African market, together with launching Lancôme in another challenging territory: Iran.

After a successful 22 year journey at L’Oréal, Jérôme joined Azadea Group in June 2017 as UAE- Country Manager.

Jérôme considers this role as an amazing opportunity to work with the most remarkable fast fashion brands such as Zara, Bershka, Boggi, Mango and others… as well to discover the Food & Beverage field with big names such as Paul and Eataly.